Demand for wedding halls ahead of Auspicious Hindu date Akshaya Tritiya

Rush on wedding halls ahead of Akshaya Tritya
Many wedding hall owners are reporting a surge in enquiries for bookings on Sunday as the auspicious date in the Hindu calendar, Akshaya Tritya, falls this year on May 16th.
Thousands of Hindu weddings are scheduled to take place on this date as traditionally it brings good luck and success, the main reason why so many couples are scrambling to tie the knot on this lucky day.
Several wedding hall owners have had to turn couples away, with many saying they were booked over a year in advance for the auspicious Hindu date. Because of the huge demand for weddings on this day, some owners are considering putting up their rates for Akshaya Tritya in 2011 in order to make the most out of this lucrative period in the Hindu wedding season.
Jewellery retailers are also hopeful Akshaya Tritya will spell good news for them. Because of the sky-high prices of gold we are currently experiencing, some jewellery retailers are reporting that their sales have halved when compared to last year. Many have their finger crossed for a last-minute rush on wedding jewellery ahead of the auspicious Hindu date as there won’t be another sacred date until November, hence the rush to wed this May.
50,000 Hindu weddings to take place on auspicious May date

Some 50,000 Hindu weddings are expected to take place on May 16th in Mumbai
On May 16th Mumbai will practically come to a standstill as some 50,000 Hindu weddings are expected to take place in the city on this day. The sudden rush in weddings for this date has been caused by a 5 month spell of inauspicious wedding dates according to the Hindu calendar.
Mumbai residents are bracing themselves for a day of gridlocked roads and bustling crowds as the wedding guests attending the 50,000 different parties descend upon the city.
This May 16th is named Akshaya Titiya in the Hindu calendar and is regarded as one of the most favourable days for a couple to marry, plus this date also happens to fall on a Sunday making it all the more desirable.
The main reason for the huge number of weddings occurring on this May date is due to a backlog of couples who have been waiting 5 months for an auspicious date to arrive. For the 5 months between December 14th 2009 until May 14th 2010 there has not been a single suitable wedding date for Hindu couples, and an extra lunar month also exasperated the situation further.
With so many marriages scheduled to take place on May 16th wedding suppliers have been inundated with requests. The rush has seen wedding venues rates rise by 15% and the cost of other wedding essentials have also been driven up by the desire of Hindu couples to marry on this date.
A leading Mumbai wedding planner warns there is no chance of any couple wishing to plan a last minute wedding on this date will be successful saying many suppliers and venues have been pushed to capacity and have been booked for a over a year.

