Demand for wedding halls ahead of Auspicious Hindu date Akshaya Tritiya

Rush on wedding halls ahead of Akshaya Tritya
Many wedding hall owners are reporting a surge in enquiries for bookings on Sunday as the auspicious date in the Hindu calendar, Akshaya Tritya, falls this year on May 16th.
Thousands of Hindu weddings are scheduled to take place on this date as traditionally it brings good luck and success, the main reason why so many couples are scrambling to tie the knot on this lucky day.
Several wedding hall owners have had to turn couples away, with many saying they were booked over a year in advance for the auspicious Hindu date. Because of the huge demand for weddings on this day, some owners are considering putting up their rates for Akshaya Tritya in 2011 in order to make the most out of this lucrative period in the Hindu wedding season.
Jewellery retailers are also hopeful Akshaya Tritya will spell good news for them. Because of the sky-high prices of gold we are currently experiencing, some jewellery retailers are reporting that their sales have halved when compared to last year. Many have their finger crossed for a last-minute rush on wedding jewellery ahead of the auspicious Hindu date as there won’t be another sacred date until November, hence the rush to wed this May.
Elite jewellery association launches Great Indian Wedding Carnival

Customers will receive free gifts as part of the jewellery promotion
Leading Jewellers of the World (LJOTW) which showcases 100 of the world’s leading jewellery designers has launched the Great Indian Wedding Carnival to coincide with the beginning of the Asian wedding season and also the auspicious date in the Hindu calendar, Akshaya Tritiya.
A similar event was held between April and May last year and proved such as success that LJOTW decided to do it all over again in 2010.
The Indian arm of LJOTW is launching the exclusive event. The association boasts only the elite jewellers amongst its members such as Gili, Nakshatra, Asmi & D. Damas, and Sangini.
As part of the Great Indian Wedding Carnival each customer who spends Rs 5,000 on more at one of the jewellers who are accredited as part of LJOTW, will receive a free item of jewellery. The free item which the customer receives is determined by a scratch card. A range of fantastic giveaways are available including ruby and diamond earrings, pearl necklaces, solitaire diamonds and even a luxury holiday.
With the Indian wedding season coming upon us, sales of jewellery are soaring. The Carnival will offer customers the opportunity to purchase items of jewellery of exquisite quality, while at the same time receiving a great value for money through the exclusive promotion.

