Elite jewellery association launches Great Indian Wedding Carnival
Customers will receive free gifts as part of the jewellery promotion
Leading Jewellers of the World (LJOTW) which showcases 100 of the world’s leading jewellery designers has launched the Great Indian Wedding Carnival to coincide with the beginning of the Asian wedding season and also the auspicious date in the Hindu calendar, Akshaya Tritiya.
A similar event was held between April and May last year and proved such as success that LJOTW decided to do it all over again in 2010.
The Indian arm of LJOTW is launching the exclusive event. The association boasts only the elite jewellers amongst its members such as Gili, Nakshatra, Asmi & D. Damas, and Sangini.
As part of the Great Indian Wedding Carnival each customer who spends Rs 5,000 on more at one of the jewellers who are accredited as part of LJOTW, will receive a free item of jewellery. The free item which the customer receives is determined by a scratch card. A range of fantastic giveaways are available including ruby and diamond earrings, pearl necklaces, solitaire diamonds and even a luxury holiday.
With the Indian wedding season coming upon us, sales of jewellery are soaring. The Carnival will offer customers the opportunity to purchase items of jewellery of exquisite quality, while at the same time receiving a great value for money through the exclusive promotion.
Gold wedding jewellery burglaries on the rise
Gold Asian wedding jewellery stolen in a string of break-ins in West Yorkshire
The Asian community in West Yorkshire have been warned by police to be extra vigilant after a number of burglaries in the area, where gold Indian wedding jewellery was stolen, have been reported.
One of the burglary victims had her gold wedding jewellery stolen which is estimated to be worth between £30,000 – £40,000. 33-year-old Asma Waraich, whose home in Clayton was targeted, said the most hurtful part is the sentimental value the jewellery held for her. She added that the break-in has had a negative affect on her young son who hasn’t been able to sleep since the incident.
Police have confirmed that a number of burglaries where gold wedding jewellery was taken have occurred in the Bradford, Heaton and Clayton area in the last few weeks. The high number of break-ins has been described by police as “unusual.”
One of the Detectives working on the investigations believes that the sudden spate of thefts targeting Asian wedding jewellery is linked to the rise in the price of gold. The cost of gold has soared in the last 12 months and demand is higher than ever for the precious metal as the Indian wedding season prepares to get underway.
Police patrols in the affected areas have been stepped up in an attempt to deter would-be gold thieves. Police are urging Asian families to install safes in their homes to keep their jewellery under lock and key.
Gold in high demand as Asian wedding season gets underway
The demand for gold has gone through the roof ahead of the Asian wedding season
Due to the overwhelming demand for jewellery ahead of the Asian wedding season, the price of gold and the amount which is being imported is on the rise. With the peak Asian and Indian wedding season just around the corner, jewellers in Asia are said to be stockpiling gold in preparation for the rush.
With as many as 1 million weddings planned for this coming April and May, it’s not surprising there’s a surge in demand for gold in India right now. As the world’s biggest consumer of gold, India is known for its insatiable appetite for the precious metal.
However recent figures show that even by India’s standards, demand for gold is massive. It’s been reported that India imported approximately 23 tonnes of gold during the month of March, this a huge increase when you consider that the country was importing 4.8 tonnes during the same period last year.
It’s not just India which is grappling to get their hands on as much gold as possible before the Asian weddings begin. In a recent newspaper article a jeweller based in Thailand spoke out to say that he is already starting to run out of stock and fears he won’t be able to import more gold in time for the wedding season.
If you’re planning an Asian wedding within the coming months, you’d be well advised to source your gold jewellery as a soon as possible to avoid paying an overly inflated price, or not getting the pieces you really want.
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